Eleven Hyundai Genesis with tire chains were used to mark out a message from 13-year-old Stephanie to her father in space. (Astronaut Terry Virts, who is currently the commander of Expedition 43 has a teenage daughter named Stephanie.)
As part of their “A Message to Space” ad campaign, the company stunt also netted the automaker a Guinness World Record for the largest tire track image. It covered about 2.15 square miles of
Delamar Dry Lake in Nevada, about 80 miles north of Las Vegas in the middle of nowhere.
Skip the 1st minute:
http://worldwide.hyundai.com/WW/Experience/Campaign/AMessagetoSpace/index.html?g=3
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